Friends of St James Square is a not for profit charitable organisation manned by volunteers, which has been set up specifically for the benefit of the local community and therefore also local businesses.

We all value our lovely and very special community and hope by putting on events such as A Very Merry Muswell and Midsummer Muswell we can help bring people together more and make Muswell Hill an even better place to live and work. However we cannot do it without your support and sponsorship, as they say every little helps and you reap the rewards not only in terms of bringing people into the market place and increasing awareness of your business, which you do, but also just in the simple terms of seeing people enjoying the event that you have helped put on.

How can you help?

In a crowded market place it can be difficult to make your business stand apart from your competitor. If, however, your business shows a commitment to the local community you stander greater chance of seeing reciprocity as unconsciously or not, people make purchasing decisions based on ethics thereby gravitating towards companies that care. With this in mind we hope that MidSummer Muswell will therefore be of interest to you as an opportunity to promote your business and services through a sponsorship arrangement.

We have put together six sponsorship packages to enable all sizes of business to support the event. These are downloadable here and outlined below. If would like to take a sponsorship slot or have any questions please give me a call on 07976 869435 or email becky@beckybeach.net


  1. Publicity sponsorship

Help us promote the event and get your business name in circulation with branding on the sponsored items. Publicity materials and sponsorship amounts include:

  1. Flyers distributed around the area and available in shops £200 GONE – The Lab Spa
  2. A4 Posters promoting the event which will be attached street furniture around Muswell Hill £150 GONE – Sorbet
  3. Bouncy castle at St James church with display banner featuring sponsors name £250 GONE – Greene’s
  4. Banners promoting the event which will be attached to street furniture around Muswell Hill £250 GONE – The Lab Spa
  5. Organisers and volunteers t-shirts including sponsors logo on the back £300 GONE – The Lab Spa


  1. Local Gems Awards £400 GONE – Kay & Kompany and Becky Beach.net

In our community, there are people every day who go above and beyond and may not get any sort of recognition. The Local Gems Awards celebrates these unsung heroes.

Benefits to sponsorship:

  1. Sponsor‘s logo on the award and other marketing materials;
  2. Half page advert in the event programme;
  3. Acknowledgments via Muswellife’s social media channels


  1. Event programme sponsorship £1,000

The event programme will contain information about what’s happening throughout the day, details about the stalls and a chance for local businesses to place an advert. The print run is 1,000 and will be distributed to local residents and also stocked in shops in the week leading up to the event.

Benefits to sponsorship:

  1. Sponsor‘s logo on the front cover the the event programme and other marketing materials;
  2. Full page advert in the event programme;
  3. Acknowledgments via Muswellife’s social media channels


  1. Mosaic Workshop Sponsor £200 GONE St James Legal Advice Service

Local community artist, Leona is no stranger to MidSummer Muswell.  In fact, workshops to create her mosaic of St James Square happened at MidSummer Muswell 2016, and the finished mosaic was unveiled at A Very Muswell 2016.

We invited Leona back to facilitate the very popular children’s workshops within St James Church.  Children between the ages of 7-16 will be able to make a mosaic tile.


  1. Mainstage Sponsor £2,000 – Little London Ballet – co-sponsorship available

The stage is a pivotal point of Midsummer Muswell giving a platform to a vast array of local talent. With a footfall of over 2,000 people thoughout the day this performance sponsorship is an excellent opportunity for a business to avail of all the associated branding and publicity associated with this event.

Benefits of sponsorship:

  1. A great way to build local brand awareness whilst showing support for the arts.
  2. Display banner with sponsor’s name on stage
  3. Full page advert in the event programme;
  4. Acknowledgments via Muswellife’s social media channels and during the live programme.


  1. Festival Sponsor £2,500

Midsummer Muswell has become established as an annual event drawing in crowds from across Haringey and other London Boroughs. It takes place in the main meeting point of Muswell Hill, St James Square and brings together people of all ages and walks of life.

By supporting a good cause, not only do you benefit from the advertising, but you also receive a boost of positive publicity which in turn encourages potential customers to choose your business over others.

Benefits of sponsorship:

  1. A great way to build local brand awareness whilst showing support for an annual event.
  2. Display banner with sponsor’s name on stage
  3. Double page advert in the event programme;
  4. Acknowledgments via Muswellife’s social media channels and during the live programme.

Kay and Kompany (co-sponsor of our Local Gem & Muswell Hill Business Awards) – an amazing organic hairdressers and beauty in Muswell Hill who bends over backwards to support the local community


Muswell FlyerMuswell Flyer (co-sponsor of our Local Gem & Muswell Hill Business Awards) – This fab little monthly publication was launched in May 2005 and provides 5,000 local residents and businesses with details of a range of articles



Autowerke (accountant)– Autowerke specialise in service and repairs for all makes and models of cars. With experience we provide efficient, value for money servicing and repairs, using original parts and equipment wherever possible. A big thanks to Al for  looking after our accounting needs.


Lab spaMore than just a gym, The Laboratory Spa & Health Club is an elegant, tranquil space to workout and relax in. They are also sponsors of our flyers, banners and tshirts this year.  The Lab Spa offers over 100 gym classes, beautiful 25 metre swimming pools, some of the finest gym equipment in London and great value gym memberships. They are proud to be the health club of choice for Olympic medalists and members alike.

Sorbet Salons have your fave treatments and products including Dermalogica & Environ. Book in for manicures, pedicures, nail extensions, body waxes, massages and facials.


St James’s Legal Advice Service provide a free drop-in service between 10 and 12 on Monday at St James’s Church N10 3DB.  Our main focus is on solving legal problems but we also provide general advice and assistance with debt management, issues with neighbours, unacceptable behaviour at work and so on.

Little London BalletLittle London Ballet is a school of dance providing children from 18months through to 11 years quality technical dance classes. Once children reach 11 years old, they are invited to audition for our sister school “London Ballet Academy”. Through every age group and in every level we pride ourselves on our highly qualified teachers who continue to engage, inspire and add sparkle into their student’s lives through dance.” www.littlelondonballet.com www.londonballetacademy.com


LayzellsFormed in 1952, Layzells has established an excellent reputation as a high quality
residential, commercial property and private client practice.


Greene and CoGreene & Co. is an award-winning estate agency working across North London and the City. Greene & Co. are passionate about supporting the local communities that surround our offices and are continually impressed by the feeling of community spirit in these areas.


A big thank you also to advertisers who have adverts in our festival brochure:

Ayrton Bespoke
Becky Beach
Classical 1-2-1
Dream Doors
Kay & Kompany
Lab Spa
Little London Ballet
London Academy Of Gymnastics & Dance
Muswell Health
Skyline Mortgage Consultants
Snappy Snaps



A Very Merry Muswell 2017 promises to be a stunner and there are various ways you can get involved in supporting this great event including sponsorship and tombola prize donations.


We also can’t have put on our event without:

Peter Thompson – organising our events, PR, supplying with pizza at our meetings and more.

Deanna Duda Bogdanovic organising our events, stage, sound, entertainment, PR, and more.

Jacqueline Goldenstein -organising our events, PR, market and more.

Mel Pretorius – organising our events,  PR, and more.

Gillian White -organising our events,  PR, and more.

Brian Bogdanovic – stage and sound.

St James Church – supplying us with rain proofed space.

Becky Beach – sponsorship and brochure

Tracey Tommasini – press release and Muswell Hill Business Awards

Justin Keery – poster, banners and brochure

Matt Kendall – Muswell Hill Business Awards